PRIVACY POLICY / LICENSING INFORMATION

Atlas Model Railroad Company makes it a high priority to protect your privacy in every area of our web site. We have developed this privacy policy to help you understand how we use the information we may collect from you throughout our site. This policy applies to every area of the Atlas site. This statement was last updated on January 11, 2005.

ATLAS MODEL RAILROAD COMPANY PERSONAL INFORMATION POLICY:
Atlas Model Railroad Company, Inc. maintains a strict company-wide policy that we do not sell, rent, or otherwise give your private information to other organizations, commercial or non-profit. The only exception would be to comply with the law, or to protect the rights, property, or safety of Atlas Model Railroad Company, our users, or others. Any personally identifiable information (name, address, and/or e-mail address) that you submit to us is used only for the purpose for which it was given (to place a product order, to receive our e-mail newsletter, to download software, etc.).

LOG FILE TRACKING:
Atlas Model Railroad Company uses log files to track trends, activity, and improve the user experience. This information is shared among Atlas employees and leadership and is archived for analysis in the future. These log files contain information about what domain you are coming from (e.g. aol.com, msn.com), what browser software and operating system you use, and what pages were visited on our site. None of this log file information is linked to the personally identifiable information that you may submit to our site. In other words, all information in this log file is anonymous information.

SITE SECURITY INFORMATION:
We at Atlas Model Railroad Company are committed to safeguarding all information that is submitted to our site. All sensitive information is encrypted when it is sent from our web site to our processors. We use a firewall to protect our servers and utilize encryption technology to protect sensitive credit card information.

COOKIES:
For www.atlasrr.com to remember your shopping cart information, we place a small piece of text, called a “cookie,” in the memory of your browser. This stores a little information about how you use our site on your computer, where it can only be retrieved by us at a later time. This is how our site remembers you from visit to visit, and lets you customize some of our site. Cookies make our site much more convenient for you.
Most Internet browser software automatically accepts cookies. However, you can instruct your browser to either not accept cookies or to alert you every time a cookie is presented. You can find these settings in your browser software options. If you decide to not accept cookies, you will still be able to visit the majority of our sites, but some areas may not be accessible.

E-MAIL LIST POLICY:
Atlas Model Railroad Company, Inc. collects and sends e-mail to those who have chosen to receive e-mail correspondence from us. Included with all e-mails that we send are clear, easy instructions on how to remove yourself from our list at any time.

ONLINE SURVEY POLICY:
From time to time, Atlas will ask you, as a web site visitor, to complete a survey. This information is collected to help us better understand who visits our site, what interests or content our visitors prefer, and the effectiveness of our web site. This information is anonymous and used within the organization to make decisions about the direction and effectiveness of our web site.

FORUM/ MESSAGE BOARD POLICY:
Any information that is posted to the Atlas forum/message boards or the like on the Atlas site becomes public information. Atlas is not responsible for any unacceptable language or topics discussed, but we will do everything we can to assure that these areas are monitored and that appropriate topics are discussed.

ABOUT LINKS TO OTHER SITES:
The Atlas Model Railroad Company site contains links to other web sites. We encourage you to visit these web sites to learn about their privacy policies as theirs may differ from ours. We encourage you to read the privacy statement of any web site you may visit. Please note that Atlas is in no way responsible for the information and content found on these sites.

ACCEPTANCE OF THIS POLICY:
Use of this site will constitute the user’s acceptance of this privacy policy. If you have any questions about this privacy policy or about the information that we have collected, please feel free to contact us at webmaster@atlasrr.com.

Atlas Model Railroad Company reserves the right to update or change this policy at any time and will post notice of the change or update on this page.

UNION PACIFIC LICENSING INFORMATION:

Products bearing American Refrigerator Transit; Chicago & Eastern Illinois (C&EI); Chicago and North Western Railway Company (CNW); The Denver & Rio Grande Western Railroad Company (D&RGW); Katy; Missouri-Kansas-Texas Railroad Company (MKT); Missouri Pacific (MP); Pacific Fruit Express (PFE); Southern Pacific (SP); St. Louis Southwestern Railway Company (SSW); Cotton Belt; Texas & Pacific (T&P); Union Pacific (UP); Union Pacific Fruit Express (UPFE); Western Pacific (WP) marks are made under trademark license from Union Pacific Railroad Company.

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